As part of Bareburger's ongoing mission to support, collaborate with, and serve products sourced from innovative, sustainable partners and vendors, I teamed up with our Culinary Director, Jon Lemon, to design and promote a special LTO for Earth Day 2021. The Sweet Trees Shake, featuring organic and plant-based Blue Marble Ice Cream, is 100% vegan and served in a flower pot. For each one sold, we planted a tree with One Tree Planted! Earth is the only home we'll ever have, so we must do everything we can to protect it, love it, and leave it better than the way we found it. 

The shake was also available to adults with a shot of alcohol added, using product from our sustainable partners at Greenbar Organic Distillery. I originally proposed the idea of boozy milkshakes in the summer of 2020 as a way to excite guests and boost sales, especially since alcohol delivery was allowed (and very popular) during that time in the pandemic. I helped design the flavors and all the marketing content for the initial launch during Halloween of that year. We ended up selling over 2,000 spiked shakes in under 3 months, increasing the company's profit by over $20,000. Needless to say, everyone at the company agreed to make it a permanent menu item!