Teacher Connections Customer Marketing campaign
Purpose:
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Support increased usage in the second half of the school year by providing teachers with meaningful implementation tips and light PD.
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Expand the collection of testimonial content from teachers available for use by customer-facing and content development teams.
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Celebrate and elevate the stories of educators as a means of building community and further connecting with customers.
Audience:
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​Customers, Cross-Product
Description:
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​As teachers return to the classroom following the winter break, we have an opportunity to engage with and support them in new ways. The purpose of this campaign will be to support overall product affinity and usage, while celebrating and elevating our advocate community. This is about teachers helping teachers.
